QR Codes

A QR code (a.k.a Quick Response code) is a matrix barcode that is used to encode data which can then be read by a QR reader, which is really any smart phone. Search for I-nigma on the app store. QR codes are generally made up of black modules arranged in a square pattern on a white background.

So what is a QR code really used for you ask? Well one great use is on a business card, you can encode the QR code with all of your contact details, including name, phone number, email, address, website, ABN and more.

Another great use is for promotions, if you have a print ad running why not add a QR code that links straight back to a promotional landing page on your website. This makes it easier for people to get to your site, as they don't have to key in the promotional address and of course it's driving more people to your site which is always a good thing.

20/21's use of QR codes

We recently created some new business cards for our Melbourne web design studio and used a QR code on the front linking back to the main 20/21 website and encoded Gary Cookson's contact details into a QR code on the back. We introduced some colour into the pattern on the back to give it an interesting look that still works as an interesting pattern.

Check out some great uses for QR codes on mashable.

Also be sure to checkout this fantastic article on GoodSurvey. It features the 12 Steps to successful QR Code Campaign, some great innovative examples of QR code use and a bunch of info on QR codes themselves.